A Resource-Based View on Marketing Capability, Operations Capability and Financial Performance: An Empirical Examination of Mediating Role
نویسندگان
چکیده
منابع مشابه
The impact of marketing capability, operations capability and diversification strategy on performance: A resource-based view
a r t i c l e i n f o Using resource-based view (RBV) of the firm as a theoretical backdrop; we aim to find out the relative impact of a firm's functional capabilities (namely, marketing and operations) and diversification strategies (product/ service and international diversification) on financial performance. We hypothesize that this linkage depends on the firm's relative efficiency to integr...
متن کاملThe Effect of Entrepreneural orientation and Market orientation on Market performance of knowledge-based Companies with Mediating Role of Marketing Capability and Marketing Effectiveness
To achieve the desired market performance in the current competitive market and survive in this turbulent arena require appropriate orientations by companies. The use of entrepreneurial orientation and market orientation approaches in this area can be effective. Companies, especially knowledge-based companies, should obtain appropriate market share in a competitive market by applying marketing ...
متن کاملPerformance Mechanism of Coordination Capability Based on Dynamic Capability Framework-the Mediating Role of Operational Capabilities
A critical issue has been absent from the conversation on dynamic capabilities: how dynamic capabilities influence the enterprise performance. This paper proposes a new vision to research the performance mechanism of coordination capability as a dynamic capability. Operational capabilities are existed as mediating role. Data from International Manufacturing Strategy Survey in 2009 is used to ve...
متن کاملExamining Knowledge Management Enabled Performance for Hospital Professionals: A Dynamic Capability View and the Mediating Role of Process Capability
Research Article Ing-Long Wu National Chung Cheng University [email protected] Ya-Ping Hu National Chung Cheng University [email protected] Healthcare organizations are essentially associated with highly knowledge-intensive property, and hospital professionals are key to providing high-quality care to patients. KM-enabled performance for hospital professionals is the major concern of se...
متن کاملCapability-Based Financial Instruments
Every novel cooperative arrangement of mutually suspicious parties interacting electronically — every smart contract — effectively requires a new cryptographic protocol. However, if every new contract requires new cryptographic protocol design, our dreams of cryptographically enabled electronic commerce would be unreachable. Cryptographic protocol design is too hard and expensive, given our unl...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Procedia - Social and Behavioral Sciences
سال: 2015
ISSN: 1877-0428
DOI: 10.1016/j.sbspro.2015.03.201